ATLANTA?(BUSINESS WIRE)?
Digital
Element, the leading provider of IP geolocation
technology, today announced that AT
Internet, one of the world?s leaders in web analytics, has deployed
its NetAcuity?
IP geolocation technology to provide worldwide geographic analyses to
its global customer base.
AT Internet has deployed Digital Element?s technology in its analytics
packages for both the web and mobile platforms. By doing so, AT Internet
is able to help its customers better understand the geographic makeup of
Internet traffic and perform segmentation analyses for marketing and
sales activities.
?Our core competency is to handle huge volumes of data and provide
accurate analyses for our customers,? said Yan Corneille, solutions
architect, AT Internet. ?As a leading web analytics provider, we needed
to provide reliable geolocation analyses as part of our packages. The
maintenance of an accurate IP geolocation database is full-time work
that we chose to let the specialists at Digital Element handle.?
According to Corneille, Digital Element?s technology addresses AT
Internet?s business needs by:
- Maintaining current and accurate geolocation data;
- Automatically updating data sources for its geographical services; and
- Monitoring geo-data quality.
Implementing a non-invasive technology was an important factor for AT
Internet in complying with data privacy laws. NetAcuity resides inside
the AT Internet network, does not store any IP data, and remains
isolated from any AT Internet customer data.
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence,
providing coverage for 99.9999 percent of the Internet. Digital
Element?s patented technology combines Internet routing infrastructure
analysis with hundreds of millions of partner-derived online end-points,
resulting in the most accurate IP geolocation data available today. Most
of the world?s largest networks, websites, video portals and social
networks deploy Digital Element?s IP technology to target advertising,
localise content and video streaming, manage geographic rights and
enhance analytics. As an industry pioneer, Digital Element has long been
a technical leader in evolving non-invasive IP Intelligence technology.
For more information on how to uncover new levels of insight about
online users, please visit www.digitalelement.com.
Digital Element is a business unit of Digital
Envoy.
About AT Internet
AT Internet, European leader in the field of Web Analytics since 1995,
helps companies drive their online performance and optimise their
presence on all online marketing channels such as web and mobile sites,
applications, e-CRM, social media etc. The company?s Online Intelligence
solutions provide reliable, valid, complete decision-making data. AT
Internet has placed agility at the heart of its innovation process to
provide its clients with an evolutionary and 100% modular solution that
responds to the challenges faced by companies today. The strength of AT
Internet?s technology and the quality of its customer relations are
recognised worldwide. AT Internet has more than 3,500 clients all over
the world from all sectors. The company, which has more than 150
employees, is present in 20 different countries through its subsidiaries
and partners.
www.atinternet.com.
Digital Element
Carabiner Communications
Jan Sisko, 678-461-7438
jsisko@carabinerPR.com
Article source: http://finance.yahoo.com/news/internet-incorporates-digital-element-technology-140000914.html
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