Flash Sales Giant Gilt To Offer Special Discounts To Pinterest Pinners

Thanks to online pinboard Pinterest's fast growth, many retail sites are placing "Pin It" buttons next to items for sale as a sharing mechanism. Flash sales giant Gilt is taking the whole Pinning trend to another level by allow users to access special deals on pinned items. Called "Pin it to Unlock," the new social commerce feature allows shoppers to unlock a special deal on a GILT Kids product by re-pinning. Here's how it works. If a product's image from Gilt's site on Pinterest has been pinned 50 times the pin will link to a hidden sale on Gilt.com where shoppers will have the opportunity to purchase the special item.

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